Google has become synonymous with Search. “To google” has
become a verb. So when anyone raises the question will Microsoft or any other
company be able to beat Google in search, most people say it’s highly unlikely.
But it was not so long ago when Xerox had a similar reputation
in the photo copying world. Kodak in the world of cameras. There are very few
companies who have remained dominant in the information technology industry for
more than 20 years.
Based on the history of disruptive innovation in the
information technology industry, Google will most probably be disrupted by some
company that is as yet unknown and flying below the radar. A company that can
leverage nano technology, information technology and biotechnology. Such a
company will have the necessary skills and knowledge to create human + machine
interfaces which can allow the human brain to seamlessly connect to all the
knowledge and information stored in the cloud.
Hollywood has been very good at creating movies which depict
possible technologies of the future. One such movie that anyone interested in
technology should watch is “The Matrix”. In this movie there is a scene where
the hero Neo asks the heroine Trinity if she can fly a helicopter. She says not
yet. Then she asks for an instant download of instructions to fly the
helicopter directly to her brain. She gets the download in a matter of 5
seconds and then flies the helicopter.
Check the link below to see this particular scene to get a
feel of the kind of possible technology I am talking about.
This is the kind of search and knowledge acquisition
technology that may very well be possible in the next 20 years. The company
that comes up with this kind of technology will be the one that will replace
Google.
Google’s mission is “Organizing the world’s information and
making it universally accessible and useful”.
The company that will disrupt Google will connect your brain
directly to the information that is organized by Google.
If you are interested in transformation through technology
below is a link to a Ted talk by Ray Kurzweil who is a technology thought
leader that I respect and have been following for some time. You many find this interesting.
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